Benefiting From Information and Technology
Maximising your IT investments
“The impact of new technology is almost always over-estimated in the short-term and under-estimated in the long-term.â€
(Bill Emmott)
Managing information so that decisions are as effective as possible depends upon people: how they use available information and systems, how they share their knowledge with others and how motivated they are to use information to innovate and create value. It also depends on the processes used to manage information and knowledge. The technology itself, while essential for success, is often seen as a corporate panacea.
This toolkit explains how to make sure you're getting the most from your investments in IT.
Length: 14 pages
Contents:
The Benefits
Key Concept: Information Orientation
Action Checklist: Using Technology to Connect With Customers
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Understand online trends and the development of the Internet
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Develop the 10 Cs (content, communication, customer care, community and culture, convenience and ease, connectivity, cost and profitability, customization, capability, competitiveness)
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Emphasise user-centred innovation
Things You Can Do
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Understand how innovation works
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Develop digital products
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Defy convention – pursue value innovation
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Challenge industry assumptions
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Adopt a questioning approach
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Be ambitious
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Avoid segmentation
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Don’t be constrained by existing resources
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Think laterally
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Understand that good ideas can come from anywhere
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Identify and overcome barriers to innovation
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Ensure that new ideas are realistic
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Plan profitable product development
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Consider the potential for customisation
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Use deep dive prototyping
Dos and Don’ts
Key Questions
Further Action
Further Information
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Operations and Information 
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