Globalising Your Strategy

Developing profitable international operations

Being a ‘global’ business is not simply about where you sell or produce your products. It is about how you do business. Being global implies thinking and acting in an internationally aware manner, balancing the benefits of responsiveness to the demands of local markets with the benefits of global economics. Organizing a business for global success is an inherently complex task: the scale of the costs, operations and risk involved are significant.

This toolkit explains how to develop a successful international business.

Length: 12 pages

Contents:

The Benefits

Action Checklist: Globalising Your Strategy

• Find the best balance for the business
• Adopt the best organizational structure
• Handle paradox and glocalise
• Be imaginative, culturally sensitive and open to new ideas
• Develop global capabilities

Avoiding Problems – this includes avoiding potential pitfalls and overcoming issues relating to culture, finance, personnel and employment, resources, public relations, information management, communication, autonomy and leadership.

Key Questions

Dos and Don’ts

Things You Can Do

• Define your objectives and priorities
• Understand the market
• Manage organizational issues
• Establish operations abroad
• Deliver stability and efficiency
• Manage the financial issues 

Further Action

Further Information

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